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All you need to know about new online casino websites

Diversification is one factor which has become more and more important for new online casinos in 2020. The past few years online casino sites have had a very standardized design with roulette wheels and lightly dressed women; something you would normally expect from an online casino website á la 2005.

“One size fits all” is no longer applicable for online gamblers, so the new online casino operators must start to diversify their offering to the players and take on a stronger branding approach to be able to compete among the best online casino sites. To be a successful brand in 2020, a new online casino must specialize in something and have an appealing brand. It must appeal to us players with funny communication, good looking design and performance above the average.

It’s never too late to be the best

Becoming an expert on your products is also necessary to stick out from the crowd in 2020. If I exemplify with Mr Green Casino they are trying to position themselves as the best option for live casino games, meanwhile, they have a rather weak slots portfolio of only 300 online slot games.

Compare the selection of slots at Mr Green with the new casino 10Cric. 10Cric might not have the best live casino, in fact, they got none, but they are putting all their eggs in the “slots basket”. They boast over 800 slot machines from a big range of big and small slot providers such as Elk and QuickSpin. Willy Casino wants to portrait themselves as slot game specialists, meanwhile Mr Green wants to be an expert in the field of live games.

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Which type of new casinos will I come to India in 2020?

2020 is clearly the year for diversification – so if you as a player are not happy with the brand or the game selection you should swiftly move on to another online casino.

In online gambling, it’s okay to cheat or to be disloyal to your casino. When you sign up for an account you are not putting a ring on someone’s finger.

The latest rumours about new casinos

We´ve heard rumours that there are some very niche casino brands to be launched in India during 2020. Can you guess what the following internet casinos are experts at?

Four very interesting new casinos who are all specialists in their own fields. To figure out what Video Slots and High Roller are experts at is not too difficult, meanwhile, Guts and Casumo boasts a concept I’ve never seen in the Indian online gambling before.

  • Video Slots are undoubtedly the biggest and best slot casino in the world. Founded in 2011 with over 2500 online slots and adding more games on a daily basis. They’ve won more slot related awards than I can be bothered to write about. Very impressive.
  • High Roller also has a brand name which speaks for itself. It is not only a good choice for someone who likes to play with high stakes, but High Roller also has a very entertaining storyline based on the underground world. Are you a good or a bad guy?
  • All of us at Guide2Gambling believe Guts will be the new go-to casino if you want to enjoy wager free bonuses. They offer daily promotions and rewards with no – to very low wager requirements. Definitely, a spot needed to be filled in the Indian casino market in 2020.
  • Casumo was founded in 2012 and their slogan is to “Destroy Boredom”. So what does that really mean? Well, to be honest, it is quite difficult to explain. Casumo is an “adventure online casino” where you create your own “Casumo”, which is your avatar. With this avatar, you take on challenges, tournaments and competitions based in their casino.

We definitely recommend all Indian players to sign up and at least try Casumo casino for an hour or two!

What type of new game innovations will we see in 2020?

I would like to say that we will see more of these types of games in 2020:

  • 3D slots
  • Virtual Reality
  • Augmented Reality

…but I don’t think that’s the case just really yet…

In fact, this type of casino games has existed for a long time actually. For example, I played Slotsmillions Starburst Virtual Reality back in 2014 at a casino conference in Malta. It was a cool new experience, but nothing I believe gamblers at a big mass are ready for in 2020. And that is something the owners of online casinos are aware of as well. They do not want to take risks. That’s why they own a casino, and not play on them.

However, the online industry needs a pioneer, someone who is willing to take risks.

And this has actually become a problem in online based gambling. There are A LOT of cool features, games and innovations which can be used by the casinos. But none of the operators is willing to take the risk. They continue to market the somewhat average games of Net Entertainment and Microgaming.

Take the live casino game producer Lucky Streak for example. Their dealers have tattoos, piercings and progressive hairstyles which are meant to attract a modern segment of players.

Lucky Streak is 100% data-driven and can give their players push notifications once your favourite live dealer comes online (maybe the girl in purple hair and a dragon tattoo on her shoulder?). They even have the feature to send you a personalized WhatsApp video message from your favourite dealer once you have reached a certain VIP level.

How cool is that!?

The issues is that the current online casinos, who are showcasing the live/slot games, are not willing to take on innovations like this. They do not want to take risk of promoting something which they don’t know whether it works or not. Same goes for VR, AR and so on.

Any new slot providers in 2020?

Most of the Indian and new international casinos have NetEnt, Microgaming and IGT as their slot portfolio. In 2017 ELK Studios introduced their games world wide and the year before Thunderkick became available for Indian players. But the news of 2020 is that we will see even more, smaller, specialized, video slot providers entering the market.

Have you ever heard about Yggdrasil who won:

  • Innovator Slot Supplier of the Year – International Gaming Awards 2018
  • Slot Provider of the Year – EGR Awards 2017
  • …and several more…

If you have not heard about Yggdrasil before its time to get into the know. They are currently available at Vera & John and LeoVegas and has mobile/desktop slot games, jackpot games and live casino games with amazing features.

My favourite slot game by Yggdrasil is “Vikings Go Wild” which was released in 2015. A year later the sequel “Vikings Go Berzerk” was released and guess what!? In 2018, me and thousands of other Danish players will be able to play the third version of Yggdrasil’s series of Viking games; “Vikings Go To Hell”.

Will new casinos bring new bonuses as well?

How will the casino bonuses look like in 2020?

A typical online casino bonus in 2018 was something like:

Deposit Rs. 10 000 and get 100% bonus + 50 free spins.

To sum up the example above you will get Rs. 20 000 which you can play for in the casino. What you might not be aware of is that you will have to wager that amount x35 times before you could actually make a withdrawal from the casino.

35*20 000 = 7 crore

Because of high wager requirements, it might not be beneficial to choose a casino bonus once you sign up. In fact, at Guide 2 Gambling we do not recommend taking a casino bonus if the wagering requirement is above x40. It will simply take a too long time to bet the whole amount.

So is this something which will change in 2020 when new casinos entering Denmark?

No, not in India unfortunately.

The Indian casino market is still too immature and the operators cannot risk using smaller wager requirements. India with its 1.3 billions of inhabitants is nothing the European online casinos have experience of and they will continue to play it safe and apply high terms and conditions for bonuses.

What about promotions and campaigns?

This is an area current Indian casinos really should improve, compared to their international neighbours.

Campaigns, tournaments and competitions are important for us players. Playing blackjack and roulette can get boring in the long run, so there is a big need to spice up the games with a competition with a first, second and third price every now and then.

Promotions are also a great communication tool for the casino to show how much they care about their dear players. And this is something I personally think some Indian faced casinos are missing out on. In a perfect world, an internet casino should have frequent promotions more or less every day/week/month of various size. Small incentives which makes us players want to play more, explore new games and try out new functions in the casino. It is only Jeetwin which manages to do this properly together with Sunny Leone.

The buzzword in online gambling of 2018 was gamification. At first, I thought gamification was to increase the different “out of the box” features in slot machines, to have more bonus games, more colourful free spins round and more explosive Wilds.

That’s not the case. Gamification is something completely else and something new casinos online are picking up.

Gamification in a casino means that I as a player should never get bored or let my level of interest decline. I want to get rewarded for my progress of play by unlocking achievements, bonuses and hidden content. These type of rewards should be incorporated in all new casinos campaigns.

Since the casino is starting fresh from the start, why not do it right from the beginning?

Any news about new payment options for 2020?

Another buzzword of 2016-17-18 was bitcoin and I’ve been asked many times about the future of Bitcoin casinos. There are many positive factors to use Bitcoin for online payments, as well as some cons as well. Like everything else in life.

Although I do not believe Bitcoin or other cryptocurrencies will be a big hit of new casinos in 2020. Just like VR slots it’s too early and there’s no need for casinos to include it in their regulation.

3 reasons why your payment methods were so slow in the early years

Why does it take up to 5 working days to receive your withdrawal? Are the employees at Mastercard and VISA on vacation? Is it because the banking software has so much to do?

No, here are the three reasons:

  • The casino has a bad deal with the chosen eWallet or bank.
  • The casino wants to hold on your money as long as possible.
  • The bank wants to hold on your money as long as possible.

But isn’t this quite strange? India is pioneers in fast transactions with our system “IMPS” which was introduced in 2010. Instant bank transfers with IMPS means you can have money transferred from one account to another in seconds – both compatible with mobile and desktop banking.

This is something I hope we will see as a change in the coming year. With more new casino operators entering the market the competition will be tougher and the casinos must start to compete about the speed of payment options.

Instead of introducing more options the casinos should focus on what they already have and make it better. Seamless integrations with existing providers such as PayPal, Trustly and MobilePay but with much faster withdrawal times.

These type of payments are more user-friendly and almost free of charge and I expect this to be the new norm for new online casinos in 2020.

To sum up the future for new online casinos

2020 will not be the year when we will see many new innovations in terms of games and functions. They have already been invented and what we are waiting for is the market to adapt to these changes. The existing casinos should try to focus on improving the choice of payment methods and their regular promotions to keep their players satisfied.

New casinos entering India has to have a strong brand profile and a specialization of some kind whether it’ll be games, stake levels or an adventure casino experience.

If this is something you agree or disagree with I am happy to hear your thoughts. Watch this space for more news of new casinos in 2020 and whether these predictions were right or not.